Strategical Event Partnership

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March 13- 15 2025 in Naples

The International Trade Fair Promotional Plan

The international trade fair promotional plan crafted for our clients is meticulously designed to achieve substantial visibility and promotional opportunities for the "Made in Italy" supply chain at an international level. This strategy aims to provide consistent returns, ensuring that Italian products receive the attention and recognition they deserve globally.

Mediterraneo Wine & Food and Travel International Fair The "Mediterraneo Wine & Food and Travel" International Fair stands as the premier B2B promotional event globally, uniting the food and tourism sectors. This proven combination successfully promotes DOP (Protected Designation of Origin) and IGP (Protected Geographical Indication) products from Italy, highlighting them from both culinary and touristic perspectives.

Held in Naples at the Mostra D'Oltremare in collaboration with the BMT (Mediterranean Tourism Exchange), the fair has seen remarkable participation. The previous edition featured over 500 exhibitors, including individual companies and protection consortia, and attracted over 150 professional buyers. The structured daily B2B program drew around 90,000 visitors, as well as significant media coverage from television, radio, and international newspapers.

Event Details for 2025

In 2025, the "Mediterraneo Wine & Food and Travel" International Fair will take place from March 13 to 15 in Naples at the Mostra d'Oltremare. The event will have two modes:

Physical Mode:

This includes the participation of exhibitor staff with the display and tasting of products.

Digital Mode:

This mode features the display of PDO and PGI products from participating companies. It does not involve the physical presence of exhibiting staff but provides daily internet connections divided into time slots with the staff of each company and the buyers. This coordination will be managed by FAGRIFOOD staff present at the dedicated "Mediterraneo Wine & Food and Travel" area within the international exhibition pavilions. Added Value for FAGRI and Its Members

This international fair represents a significant opportunity for FAGRI and its members by:
Enhancing Visibility:

Providing a global platform to showcase Italian agricultural and food products.

Creating Opportunities:

Offering B2B interactions that can lead to substantial business deals and partnerships.

Promoting Innovation:

Encouraging the adoption of new technologies and practices within the agricultural sector.

Boosting Tourism:

Highlighting the interconnection between Italian cuisine and tourism, enhancing the overall appeal of Italy as a travel destination.

Ensuring Quality:

Emphasizing the quality and authenticity of "Made in Italy" products, thereby strengthening brand trust and loyalty.

By participating in and supporting such strategic events, FAGRI not only promotes its members' products but also reinforces Italy's reputation for excellence in the global market. This initiative is a testament to FAGRI's commitment to driving innovation and fostering growth within the agricultural industry.

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